Ark is on a mission – to forge better relationships between residents – their neighbours, their community, and their landlords whilst also creating tools which helps being a landlord easier. In curating interconnected communities we can help make residents happier, safer and more loyal. Our data-driven approach is supported by the Happiness Research Institute and the five key emotions that maximise resident happiness: Pride, Comfort, Identity, Safety, and Control. These core emotions form the backbone of everything we do when helping forge better relationships in the communities in which we play a part.